Cointimes is a desktop and mobile app portal for Crypto and Web3 world. _The problem Low user retention: 40sec Low active user base: 5% _The solution in two months Gamification area New design system aligned to the new brand _Results User retention increased from 40sec to 29min (+4.250%) Active user base rose from 5% to 31% (26%) Gross Merchandise Volum: R$ 70 million Rewards distributed: R$ 2 million