Click here to view the prototype: https://bit.ly/4cnNuGk Reframing the entire login experience at Serasa, including: - Splash Screen (motion design) - Onboarding - Password recovery - Exception and error scenarios Pain points: - The login flow had not been updated since 2018 - 44,000 support tickets related to “difficult access” in 3 months - Funnel conversion rate: 48% Results: +10% increase in login success –24,000 support tickets per quarter +24% increase in login conversion rate